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How To Create a Location Data Strategy

Uncategorized / By Admin

When I explained why you need an address master data management strategy, I explored how organisations could gain control of the address data they held. There are many reasons why you would want to do this. Better addresses streamline operations, reduce errors and even lead to new business opportunities. In this article I explain how …

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COVID-19 actual infections heat map SE Australia as at 5 May 2020

Lock-down in Australia: Right or Wrong?

Uncategorized / By Admin

The government’s approach to addressing the spread of COVID-19 in Australia has been subject to much debate with relatively equal amounts of criticism and praise. It would appear at this stage that we will come out of this pandemic much better off from a health perspective than most countries. But is that by good management …

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The Elevation of the Concept of Where for Business Continuity

Uncategorized / By Admin

The discipline of location intelligence has been thrown into the limelight by the emergence of COVID-19. It is a truism to say that everything happens somewhere, however when that somewhere is a threat to your life, then the concept of “where” is most certainly front of mind. In addition, the impact of “where” on trade, …

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    Recent Posts

    • Precision Marketing in the Digital Era: MAIDs, Demographics, and the Revealing Nature of Vehicle Choices
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    • Privacy vs Personalization: The Modern Trade-Off in the Age of Data
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