Location Data

Finding the Doppelgängers in Data: The Magic of Deep Demographic Analysis

On a balmy evening, as I took my usual walk around the block, I noticed a neighbour’s housewarming party. The music, laughter, and chattering hinted at a diverse group of guests. But, on closer observation, I realized many of them had something in common. Be it a similar age group, similar fashion choices or even the cars they drove. And this got me thinking: in our vast and varied society, how often do we stumble upon people who, underneath the surface, share a plethora of common traits?