The dynamic tapestry of digital marketing is more intricate than ever. As we steer away from the age of third-party #cookies, we’re drawn towards a fusion of data-driven elements that promise to redefine audience targeting. Central to this are Mobile Advertising IDs (MAIDs), #demographic data, and a compelling facet often left unexplored: the vehicles individuals …
I sat down with my morning cuppa today and found myself pondering how much we truly know about our neighbours, colleagues, and even ourselves. In our interconnected digital era, it’s a fascinating thought that every decision we make, every street we turn down, and even every shop we step into leaves a footprint of data behind. With the right tools, one can paint a vivid picture of our lifestyles, habits, and even our secret preferences.
Introduction: In today’s rapidly changing financial services landscape, harnessing the potential of data analytics is no longer an option; it’s a necessity for success. Among the myriad of data sets available, the fusion of geospatial analytics with people movement, deep demographics, and transaction spend data stands out as a game-changer. In this article, we’ll explore …
Geospatial Data Analytics for the Financial Services Industry. Read More »
Well, I’ve been doing some thinking, and its high time we chatted about something that’s currently taking the marketing industry by storm. It’s the fascinating world of geospatial data analytics. It sounds a bit like science fiction, doesn’t it? But, let me tell you, it’s as real as the morning coffee I’m sipping on while …
In today’s data-driven world, businesses rely heavily on visualization tools to make sense of complex information. One such tool that has revolutionized the way we analyze data is Excel. But did you know that Excel can do more than just crunch numbers and create charts? With the integration of Mapcite’s geospatial data mapping capability, Excel …
Unleashing the Power of Geospatial Data Mapping in Excel Read More »
In today’s digital age, user privacy is shifting the marketing paradigm. As reliance on third-party cookies dwindles, businesses are required to innovate and recalibrate their strategies. In this post, we’ll take a look into some promising avenues of digital marketing in a post-cookie world.
One balmy morning, as I sat down with my freshly brewed cup of Earl Grey, I received a notification from my favourite online bookstore. They had recommended a new mystery novel, precisely the genre I adore. It was uncanny yet delightful. But it also got me pondering – at what cost comes this eerily accurate personalization?
