Location Data Blog
Precision Marketing in the Digital Era: MAIDs, Demographics, and the Revealing Nature of Vehicle Choices
The dynamic tapestry of digital marketing is more intricate than ever. As we steer away from the age of third-party #cookies, we’re drawn towards a fusion of data-driven elements that promise to redefine audience targeting. Central to this are Mobile Advertising IDs (MAIDs), #demographic data, and a compelling facet often left unexplored: the vehicles individuals …
Mastering the Cookie-less Digital Landscape: Location, Demographics, and Beyond
In today's digital age, user privacy is shifting the marketing paradigm. As reliance on third-party cookies dwindles, businesses are required to innovate and recalibrate their strategies. In this post, we’ll take a look into some promising avenues of digital marketing in a post-cookie world.
Privacy vs Personalization: The Modern Trade-Off in the Age of Data
One balmy morning, as I sat down with my freshly brewed cup of Earl Grey, I received a notification from my favourite online bookstore. They had recommended a new mystery novel, precisely the genre I adore. It was uncanny yet delightful. But it also got me pondering - at what cost comes this eerily accurate personalization?