MAPCITE

MAPCITE has created a technology platform enabling organizations to easily leverage location and “the where factor” within their business. This platform crosses the ability to enrich poorly administered location attributes within their data, through advanced visualization and to predictive and decision modelling analytical capabilities.

Location Data Enrichment and Renovation

The most common barrier to Location Based Data Visualization, or any of the analytics that can be performed with your data, comes in the form of poor location data quality.

MAPCITE has built a production platform that renovates and enriches even the poorest of datasets. Does your data look like Fig 1 but you need greater granularity such as Fig 2, Fig 3 and Fig 4 then MAPCITE can help

Location Based Data Visualization – Location Intelligence

Location Based Data Visualization is the capacity to organize and understand complex data through the use of geographic relationships inherent in all information. By combining geographic and location related data with other business data, organizations can gain critical insights, make better decisions and optimize important processes and applications. Location Intelligence offers organizations opportunities to streamline their business processes and customer relationships to improve performance and results.

Location Analytics, Predictive and Decision Modelling

MAPCITE Predictive and Decision Modelling application provides the platform to combine large numbers of location based datasets together and create a decision model. In the simple and intuitive user interface algorithms can be built and fine-tuned, on the fly, to test and prove the hypothesis at locations of interest i.e. branch closures. This algorithm can then be applied to all locations of interest and a predictive decision model created.

A key feature is the ability to create a decision model and export the data contained direct to Excel or your BI tool of choice. This way the MAPCITE engine is used to create the data for your decision model and you are then free to use your incumbent technology to create your dashboards.

Two Factor Authentication - Location Based Authentication

A key component of the MAPCITE platform is the ability to create and monitor Geofences and their breaches anywhere. These Geofences have the ability to trigger messages when breached by apps residing on modern smart devices. MAPCITE has incorporated this technology into a number of Authentication and Authorization solutions;

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Location Based Offers

How we shop has changed significantly over the last 10 years, with online becoming mainstream and home delivery expected. However, changes in the next 10 years are going to be equally dramatic, with the advent on new payment methods and new approaches to the way retailers wish to interact with their customers.

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