We used that technology to find YOU.
Now imagine using it to take customers from your competitors.
THE MAPCITE UNFAIR ADVANTAGE
Mapcite identifies who visits every QSR in Australia! We can then target them just like we targeted YOU on Social Media!
Identify, target and win customers from competing QSR brands.
Claim Your Free Competitor Audience Report
WE’LL SHOW YOU:
Your biggest competitor
Where their customers come from
Where your next customers live
Audience size & recommended Meta targeting
Normally $5,000 — yours free today.
OR CALL US ON 0450 890034
YOUR FREE QSR REPORT
EXACTLY WHO TO TARGET NEXT.
Get your free QSR Audience Report and see exactly where your next customers are, so you can reach them on Meta.
01 Customer origins
A map of where your existing and future customers actually live, by SA1.
02 Competitor analysis
See your biggest rival and exactly where their customers come from.
03 Meta recommendations
Optimised audience size and targeting, ready to launch on Meta.
Stop guessing who your customers are.
OR CALL US ON 0450 890034
THE MAPCITE UNFAIR ADVANTAGE – how does it work?
Every visit to a Quick Service Restaurant creates a valuable marketing opportunity. Using privacy-compliant Mobile Advertising IDs (MAIDs), Mapcite can identify devices that regularly visit your restaurants, your competitors’ locations, or even entire QSR categories. Powered by SIDX™, we analyse real-world visitation patterns to build highly targeted audiences based on actual behaviour rather than assumptions. This enables QSR brands to win market share by attracting competitor customers, re-engaging existing customers, measuring campaign effectiveness and reaching the people most likely to buy, significantly improving advertising performance while reducing wasted media spend.
The image below shows a single QSR and its daily traffic
The image below shows how 2 restaurants, albeit next to one another have a very different footfall!
Audience Intelligence for Quick Service Restaurants
How Behavioural Intelligence is Transforming Customer Acquisition, Frequency and Store Growth
Executive Summary
The Quick Service Restaurant (QSR) industry is one of the most competitive sectors in retail.
Consumers make multiple dining decisions every week, often choosing between competing brands based on convenience, habit and proximity rather than loyalty alone.
For most QSR operators, the challenge is not attracting people who occasionally eat fast food.
It is identifying people who are most likely to become regular customers.
Audience Intelligence changes this.
Rather than targeting broad demographic groups, Audience Intelligence identifies consumers through their real-world dining behaviour.
Which brands they visit.
How often they visit.
When they visit.
Where they work.
Where they live.
How far they travel.
Whether they use drive-throughs.
Whether they visit competitors.
These behaviours create highly predictive indicators of future purchasing patterns.
Mapcite transforms these behavioural signals into Ready-to-Play Audiences™, enabling QSR brands to acquire customers more efficiently while increasing visit frequency and customer lifetime value.
Audience Opportunity™
Every QSR brand knows who redeemed yesterday’s offer.
Very few know who visited a competitor this morning.
Imagine identifying consumers who regularly:
- Visit competing QSR brands.
- Purchase breakfast before work.
- Use drive-throughs daily.
- Visit shopping centres at lunchtime.
- Collect takeaway after sport.
- Purchase coffee every morning.
- Eat with young families.
- Work in industrial precincts.
- Travel major commuter corridors.
- Regularly use food delivery services.
Audience Intelligence identifies habitual dining behaviour before purchasing decisions are made.
The QSR Journey
Eating habits are remarkably predictable.
Morning Coffee
↓
Breakfast
↓
Work
↓
Lunch
↓
Afternoon Coffee
↓
School Pick-up
↓
Dinner
↓
Weekend Family Meals
Every meal creates another behavioural signal.
Understanding those signals allows brands to influence habitual purchasing behaviour rather than individual transactions.
Customer Journey Signals™
Morning Routine
- Coffee buyers
- Commuters
- Drive-through users
- CBD workers
Lunch
- Office workers
- Tradies
- Shopping centre visitors
- Students
Family
- School catchments
- Weekend sport
- Family entertainment
- Young families
Evening
- Commuters
- Entertainment precincts
- Sporting events
- Takeaway corridors
Ready-to-Play Audiences™
- McDonald’s Visitors
- Hungry Jack’s Visitors
- KFC Visitors
- Subway Visitors
- Guzman y Gomez Visitors
- Oporto Visitors
- Grill’d Visitors
- Red Rooster Visitors
- Frequent QSR Consumers
- Family Fast Food Customers
- Coffee Buyers
- Breakfast Buyers
Privacy safe, 100% compliant
No personal data used
GDPR | CCPA app compliant