Premium Audiences Ready to Activate

AdTech

Ready to Activate

Mapcite maintains a growing library of premium audience segments built from real-world location behaviour, demographic intelligence and consumer activity. Whether you’re looking to acquire new customers, launch a campaign or understand a specific market, our audience library provides immediate access to some of Australia’s most valuable consumer groups.

Beyond Demographics

Mapcite explainer

Learn about how Mapcite crafts it’s audiences.

Check out on YouTube
Burger King drive-thru sign with clear sky background. Vibrant colors and minimalistic composition.

Hospitality & QSR

Quick Service Restaurant Customers

• McDonald’s Visitors
• KFC Visitors
• Hungry Jack’s Visitors
• Subway Visitors
• Guzman y Gomez Visitors
• Grill’d Visitors
• Oporto Visitors
• Red Rooster Visitors
• Frequent QSR Consumers
• Family Fast Food Customers
• Other brands please enquire

A vibrant scene capturing a busy shopping mall with modern stores and diverse shoppers on the move.

Retail

Retail Shoppers

• Westfield Visitors
• Premium Shopping Centre Visitors
• Luxury Retail Shoppers
• Department Store Shoppers
• Fashion Buyers
• Homewares Buyers
• Electronics Buyers
• Frequent Retail Visitors

Front view of a modern blue Nissan Sentra parked at a dealership, showcasing its sleek design.

Automotive

Vehicle Owners

• New Car Buyers
• 3-Year Vehicle Anniversary
• 5-Year Vehicle Anniversary
• SUV Owners
• EV Owners
• Luxury Vehicle Owners
• Fleet Buyers
• Competitor Vehicle Owners

Aerial view showcasing the layout of Garešnica, Croatia with buildings and greenery.

Insurance

Insurance Prospects

• Home Insurance Renewal Prospects
• Motor Insurance Renewal Prospects
• Recent Home Movers
• High-Value Property Owners

Modern residential house with a two-car garage and a for sale sign.

Property

Property Intelligence

• Homeowners
• Recent Movers
• High-Net-Worth Households
• Apartment Owners
• First Home Buyers
• Property Investors
• Downsizers

Colorful bar setup with a variety of bottles, a mirror backdrop, and a refrigerator.

Hospitality

Venue Visitors

• Pub Patrons
• Sports Bar Visitors
• Club Members
• Hotel Guests
• Day Spa Visitors
• Fine Dining Patrons
• Weekend Entertainment Seekers
• Gamblers

Smiling couple sitting with luggage, enjoying travel together in bold red outfits.

Travel

Travel Audiences

• Frequent Domestic Travellers
• International Travellers
• Cruise Enthusiasts
• Luxury Travellers
• Family Holiday Makers
• Business Travellers

Vibrant fan sections create a striking pattern at a stadium in Munich.

Sport & Entertainment

Fans & Attendees

• NRL Fans*
• AFL Fans*
• Cricket Fans*
• Concert Attendees*
• Festival Visitors
• Stadium Visitors
• Sports Bettors
• * = broken down by specific clubs

Close-up of a luxurious Rolex watch on display in a store cabinet.

Affluent Consumers

This will probably be your most requested category.
Affluent Audiences

• Households > $1M Property Value
• Households > $2M Property Value
• Luxury Vehicle Owners
• Frequent International Travellers
• Private School Families
• Golf Club Members
• High-Net-Worth Individuals

A construction worker using a leveler to ensure wall accuracy, showcasing precision.

Business & B2B

Decision Makers

• Small Business Owners
• Tradies
• Healthcare Professionals
• Property Professionals
• Financial Services Professionals
• Marketing Decision Makers
• Business Owners

white concrete building during daytime

Custom

Can’t find the audience you’re looking for? SIDX™ can create bespoke audiences in hours, not weeks.