Telecommunications

Telecommunications: Location Based Churn & Credit Risk Analytics for Worlds Largest Mobile Communications Provider.."churn, fraud and credit risk have always occupied the same problem space for our business and this has been so for many years. Experience has taught us where in the business to look for these issues, as a result we are very good at creating business systems that collect and measure these factors. Time has also taught us that location plays a very important part of our analysis, why are some locations worse than others? MapCite enables up to quickly visualise our analytics and make decisions; decisions that bring into play data that was previously out of reach! This makes it very real for us and game changing!"

Features:

• Map based visualization of customer churn overlaid with credit risk analytics

• Map based heatmap overlays for both churn and risk drawing specific demographics into play such as income per capita and house prices

• Improved objectivity management

• Real time map based trending using timelines and map based animation

• Web based results enabling live data to be delivered and shared with sales meetings at any worldwide location

• Decision making fed from BI systems and previously difficult to integrate data,  such as income

Benefits of the product:

• Ability to easily and rapidly visualize complex analytical algorithms using the map as the canvass

• Overlay detailed "public based" datasets to produce heatmaps highlighting relevance to human activity trends, such as income, deprivation, wellbeing, etc

• Use of innovative web mapping technology to disseminate data across partners to share hypotheses and conclusions

• Help deter fraud by visualizing bad debt customers in relation to retail outlets

• Mapping local churn issues in relation to competitor retail locations. Disseminate this data back to distribution network

• Visualization of non-obvious customer upsell tools such as mast proximity and the consequential customer migration as opposed to churn

Highlights:

• As an integral tool within the Credit Risk analytics team, the MapCite tool has enabled various new techniques to be harnessed. These envelop the ability to "super impose" our clients real life data against known potential risks, for example low income and high historical churn.

• The MapCite product has enabled this global Telco provider to use theoretical datasets driven from Business Intelligence systems and visually prove, and disprove, hypothesis based on heuristically guessed outcomes.

• The ability to visualize the performance of retail outlets in terms of the debt customers and their home locations, gives a new relevance to the data we have historically produced and will enable us to reduce our instance of bad debt.