Retail

Location Based Programme for Retail Store Location Planning."...the capability for all levels of the business to quickly and easily visualise complex location based data, enables decisions on retail location expansion to be made significantly quicker and therefore at less cost. The mobile reporting tool gives the whole team the ability to understand the local picture from any part of the world and in real time. I don't need to be in Beijing to be in Beijing!"

Features:

• Map based visualisation of existing retail locations and known customer data

• Easy to upload and view multiple and substantial amounts of relevant data, ie deprivation, income per household, census etc

• Mobile reporting application enables local staff to share real time view of potential sites from anywhere in the world 

• Capability to rapidly generate heat maps showing densities of demographic and customer data

• Utilising Location Analytics to easily make customer data relevant 

• Utilization of existing proven algorithms to filter out unsuitable locations 

Benefits of the product:

• Ability to easily and rapidly show customer data from internal and external BI sources

• Clear and easy view of retail locations and performance, including animated heatmaps of historical data

• Improve and speed up decision making process based on visualized data

• Capability to upload research data and share read-only version of map to colleagues

• Creation of unique mapping for vertical markets within identified demographics

• Enabling colleagues to visualise global location data, without the expense of a traditional GIS

• Provision of easy to use mapping to a wider 'non-technical' user base

Highlights:

• The MapCite tool enables the team to present all the relevant data required when making decisions on locating new stores in a highly visual way, bringing a richness and relevance to that data that was previously difficult to achieve, whilst still utilizing proven algorithms. This greatly speeds up the process of selecting potential new locations - which in turn delivers significant savings within the process.

• The mobile reporting application enables teams in every part of the world to share, in real-time, the images and data of potential sites. This enhances the teams' location intelligence which has traditional been difficult without being 'on the ground' - saving greatly on travel costs.