Courtesy of Mobile Commerce News
Report highlights augmented reality in gaming and entertainment
Augmented reality has been widely used for the purposes of entertainment in the past. While the technology is gaining ground in other fields, it remains a powerful force in the entertainment sector, especially where gaming is involved. Mind Commerce, a leading market research and consulting firm, has released a new report concerning the state of augmented reality in the game and entertainment industries. The report highlights the trends that exist in these sectors and how augmented reality is being used to engage consumers in a more dynamic fashion.
Interactive technology fosters immersive engagement
The report, titled “Augmented Reality in Gaming and Entertainment,” sheds some light on how interactive technology is beginning to play a more important role in the engagement of consumers. The report suggests that this technology represents a live, direct or indirect view of the world enhanced by digital displays and other computer-generated stimuli. In terms of entertainment, the capabilities of augmented reality are prized as it allows consumers to, quite literally, experience the world around them in a new way.
Game industry and filmmakers showing more attention to interactive technology
According to the report, augmented reality is becoming more prominent in the mobile space than any other. Mobile applications that make use of the technology are becoming increasingly common, especially as mobile devices themselves become more advanced. The advent of mobile games has opened up new engagement opportunities for consumers, and the game industry is beginning to show stronger interest in using augmented reality to revolutionize the gaming experience. Filmmakers are also beginning to look for ways to make use of the technology to attract the attention of consumers as well, using the technology to provide more immersive experiences or access to exclusive digital content.
Augmented reality continues to expand its boundaries
Augmented reality is gaining more attention as it sees more use. The technology has shown that it can be a powerful marketing tool, but it is also beginning to show that it has uses in education, construction, and health care. As the boundaries of the technology continue to expand, it is likely that augmented reality will find uses in several other fields in the near future.