Insurance

Location Based Underwriting and Marketing Programme for Major Insurance Company. "...location is fundamental to underwriting and our other core insurance processes, but enjoying the full benefits of geographic information systems (GIS) has traditionally required a substantial investment in technology and people to make it work. MapCite has fundamentally changed all this by introducing systems that require no technical GIS experience to manage. My team can now understand the "WHERE" aspects of my assets and track historical factors creating hotspots where our traditional business model fails. We have achieved this without any increase in our headcount and cost base!"

Features:

• Map based visualisation of existing customers and prospects

• Ability to map peril data such as flood and theft without need for complex GIS

• Use heat mapping to clearly indicate areas of both over and under exposure and risk

• Easy to upload and view additional data

• Using map to extract customer and prospect details for location based marketing campaigns

• Utilising Location Analytics to easily identify duplicates within CRM data

• Mapping of claims data to indicate potential fraud

Benefits of the product:

• Ability to easily and rapidly visualise CRM data

• Intuitive and functionally rich

• Use of innovative web mapping technology to disseminate data through the broker network

• Capability to more easily and quickly identify potential cases of fraud and 'hotspots' of claims

• Overlaying client and prospect locations with peril data, to make quicker underwriting decisions

• Use map to easily identify locations with low exposure and target prospects more effectively

• Provision of easy to use mapping to a wider 'non-technical' user base

Highlights:

• The MapCite tool has enabled us to operate at a considerably greater operational efficiency without increasing either headcount numbers or costs. The ability for any staff member to get involved in issues that involve location has added considerably to the content in delivery channels.

• The capability to easily upload client location data against a background of known claims and weather volatility gives us a blueprint of how our profit, against any single underwriting opportunity, may look. There are occasions when you really want the ability to view this information.