Location Based Marketing
Mapping and geospatial technology is expected to factor in a growing number of marketing campaigns, a survey for Google has discovered 72% of senior marketing professionals would use location based marketing tools within the next 12 months.
"We live in an increasingly visual age and people expect to be able to digest information quickly rather than spending time trying to decipher it. It is important that marketers are aware of the potential of mapping technology to help them visualise their data within a geographical context. Mapping technologies are being used for far more than just showing your customers where you're located. Organisations in all sectors are harnessing the power of mapping technologies to get a better view of their customers, improve business processes, and most importantly of all, drive sales." Sanjay Patel, head of enterprise GEO Google