Business Intelligence

“WHY DID THAT TRANSACTION HAPPEN JUST THERE?”

MAPCITE Location Intelligence working with the Business Intelligence (BI) division of $100 billion Global Banking Group. "We have the world’s most advanced technology available and at our fingertips but our queries, as complex as they are, still do not bring Location into play. This is where MAPCITE and Location Intelligence have changed the way we view data, to see my Senior Executives literally interact with data on iPads while on the move is a new experience for me and them...”

Highlights:

  • The MAPCITE tool enables the BI team to significantly improve BI data content visualizations and deploy to a user base running into the 10,000's.
  • The capability to easily upload customer transaction data by non-technical users has pushed the responsibility for creating the many and varied location visualizations back to the teams that generate the requirements, leaving the BI team to concentrate on BI.

Features:

  • Map based visualization of Client’s Transactions, Merchants, Customers and Branches
  • Mapping of Big Data from across the enterprise
  • Ability to heatmap attributes including customer spend, home locations and merchant population, combined with proximity to spend
  • Mapping spend to merchant availability
  • Animation of Temporal Data creating previously unseen visualizations of MIS
  • Delivery to Executives on iPad technology in secure container
  • Using map to extract details for location based marketing campaigns
  • Utilising Location Analytics to easily visualize transactions surrounding specific locations
  • Fraud modelling

Benefits of the product:

  • Ability for BI teams to easily and rapidly visualize their data
  • Ability to animate Temporal trends in minutes
  • Clear and easy view of customer transaction data
  • Massive "slice and dice" capability
  • Ability to export BI modelled location data to MAPCITE for Excel
  • Creation of unique mapping for identified target vertical markets
  • Development of animated heatmaps
  • Provision of easy to use mapping to a wider 'non-technical' user base

MAPCITE in Financial Services

MAPCITE develops Location Intelligence applications that enable our customers to visualise and gain substantially greater insight from their data. MAPCITE applications have been designed to be simple to use, highly innovative and deliver the highest quality user experience. MAPCITE applications put the ability to analyse geographic data in the hands of highly qualified and ordinary users alike. In the Finance sector MAPCITE tools and applications are used globally by organisations such as Barclays Bank, Lloyds Bank, Wells Fargo, Fannie Mae, Visa and MasterCard.

Typical User Environments: Within our financial services clients, MAPCITE applications are deployed across many bank departments, including: Marketing Insight, Business Intelligence, Transactional Analytics, Credit/Debit Card Operations, Offers/Loyalty, Fraud, Anti Money Laundering, Branch Optimisation and Planning.

Deployment: Most MAPCITE financial services customers deploy their applications within the data centre. Security levels and usage rights are generally managed through Active Directory services at a local administrator level.

Benefits from using MAPCITE: A number of common problems have been solved easily by using MAPCITE technology. Many involve the visualisation of Big Data and also the ability to deploy to the end user so they can drive the results from their local data. Examples include:

  • New Product Launch: Visualising the marketing effects both during and post launch of a new payment application. The Marketing department now uses the application to understand the effectiveness of campaigns and where to place future investment.
  • White Labelled Loyalty: The MAPCITE application is used to help a UK Bank’s retail customers understand who uses their payment cards, where they are being used and with which competitors. This innovative use carries considerable weight during the on-boarding of new retailers and reducing loss at renegotiation.
  • Transactional Analytics & Big Data: MAPCITE enabled a Global Bank to map many subsets of their customer data. The technology enables the ability to filter, in real time, very large datasets. This has led to a vastly increased understanding of certain demographics such as age, race, risk profiles and income. This is driving strategic transformational change in areas such as how Liquidity Balances are viewed.
  • Anti-Money Laundering: Working with a Global top 3 Management Consultancy, MAPCITE is being used to visualise the drop points of suspect cash transactions as they move around the world.
  • Offers and Loyalty: The UK’s leading retail bank has adopted the highly innovative Location Based Offers system developed by MAPCITE. This application is being rolled out as a component of their mPOS (Mobile Point of Sale) system. The application enables the consumer to search, on their mobile, for local relevant offers. The merchant/retailer has the ability to make immediate real time offers back to the consumer, if in the correct location. The system enables both consumer and retailer/merchant to plan their activities and in multiple locations.

MAPCITE in Crime

MAPCITE develops Location Intelligence applications that enable our customers to visualise and gain substantially greater insight from their data. MAPCITE applications have been designed to be simple to use, highly innovative and deliver the highest quality user experience. MAPCITE applications put the ability to analyse geographic data in the hands of highly qualified and ordinary users alike. In the Crime, Disorder and Public Safety sector, MAPCITE tools and applications are used globally by Police Departments, Government Security Agencies and Specialist Crime Analytics Organizations.

Typical User Environments: MAPCITE applications are deployed across many departments, including: Serious Crime, Crime Intelligence, Crime Analytics, Burglary, Anti-Social Behaviour, ANPR, Gang Crime and Parking / Road Safety.

Deployment: Most MAPCITE Crime/Police/Safety customers deploy their applications within the data centre. Security levels and usage rights are managed through Active Directory services at a local administrator level.

Benefits from using MAPCITE: A number of common problems have been solved easily by using MAPCITE technology. Some involve the visualisation of Big Data and many come from the ability to deploy to the end user so they can drive the results from their local data. Examples include:

  • Super Cocooning: Visualising the location of the areas of major and repeat crime and managing the flow of beat officers within these super cocooning zones. Super Cocooning is a relatively new policing methodology and is one that can be deployed within minutes using the MAPCITE Enterprise and Big Data technology.
  • Crime Pattern Recognition: By visualizing many years of data, crime analysts can look at historical patterns of crime data and “frequent flyers”. The ability to visualise extremely large datasets brings the historical elements of crime back to life and to the forefront of modern policing.
  • Beat Efficiency: Visualize the locations of all beat officers including mobile, mounted, airborne and marine officers near real time and without data processing or technical support. Manage the efficiency of your network of officers.

MAPCITE in Healthcare

MAPCITE develops Location Intelligence applications that enable our customers to visualise and gain substantially greater insight from their data. MAPCITE applications have been designed to be simple to use, highly innovative and deliver the highest quality user experience. MAPCITE applications put the ability to analyse geographic data in the hands of highly qualified and ordinary users alike. In the Healthcare sector MAPCITE tools and applications are used globally by GP’s, Hospitals, Government Health Agencies and Pharmaceutical Organisations.

Deployment: Most MAPCITE health customers deploy their applications within the data centre. Security levels and usage rights are managed through Active Directory services at a local administrator level.

Benefits from using MAPCITE: A number of common problems have been solved easily by using MAPCITE technology. Some involve the visualisation of Big Data and many come from the ability to deploy to the end user so they can derive results from their local data. Examples include:

  • Medical General Practice: "The ability to focus our efforts provides opportunities to improve the health and wellbeing of our patients, as well as increase our income and reduce wastage. We are able to increase the number of vaccines we administer and avoid having to dispose of unused and out of date vaccines by sending nurses into areas with a high number of outstanding patients, as well as holding outreach sessions in centres nearest the intended patient group. All our outreach sessions need to be justified to our respective PCT/CTP’s and the ability to provide a map makes justification that much easier. MAPCITE makes pinpointing large concentrations of people easy, and overlaying nearby centres, schools and facilities helps us to decide where to perform outreach or send clinicians to better access our patients who require care." One Medicare Group
  • The Causes of the Causes: By visualizing many years of data and overlaying many supporting datasets such as crime and deprivation indices, a picture builds very quickly. “MAPCITE offers the ability to bring together a number of data sets in one visual format to enable debate and discussion for commissioning decisions and further analysis.” Natasha Roberts - Head of Public Health Intelligence
  • Prescription Data: "The current release of prescribing data is probably the largest open health data initiative in the world. This data will enable others to provide unique and innovative insights into the patterns of prescribing in the NHS. MAPCITE is a good example of what's possible when talented innovators and open data come together" says Mark Davies, Medical Director at HSCIC.
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