Business Intelligence

“WHY DID THAT TRANSACTION HAPPEN JUST THERE?”

MapCite Location Intelligence working with the Business Intelligence division of  $100 billion Global Banking Group. "...we have the worlds most advanced technology available and at our fingertips but our queries, as complex as they are, still do not bring Location into play. This is where MapCite and Location Intelligence have changed the way we view data, to see my Senior Executives literally interact with data on the screen is a new experience for me.”

Features:

• Map based visualization of Clients Transactions, Merchants, Customers and Branches

• Mapping of Big Data from across the enterprise

• Ability to heatmap attributes including customer spend, home locations and merchant population combined with proximity to spend.

• Mapping spend to merchant availability

• Animation of Temporal Data creating previously unseen visualizations of MIS

• Delivery to Executives on iPad technology in secure container

• Using map to extract details for location based marketing campaigns

• Utilising Location Analytics to easily visualize transactions surrounding specific locations

• Fraud modeling 

Benefits of the product:

• Ability for BI teams to easily and rapidly visualize their data

• Ability to animate Temporal Trends in minutes

• Clear and easy view of customer transaction data

• Massive "slice and dice" capability

• Ability to export BI modeled location data to MapCite for Excel

• Creation of unique mapping for identified target vertical markets

• Development of animated heatmaps

• Provision of easy to use mapping to a wider 'non-technical' user base

Highlights:

• The MapCite tool enables the BI team to significantly improve BI data content visualizations and deploy to a user base running into the 10,000's.

• The capability to easily upload customer transaction data by non-technical users has pushed the responsibility for creating the many and varied location visualizations back to the teams that generate the requirements, leaving the BI team to concentrate on BI.