Courtesy of IT Web
New research by World Wide Worx (WWW) showsdigital mapping services are a key “secret weapon” in South African business and a key emergent trend in local IT.
The Digital Mapping in SA 2013 survey was conducted by WWW with the backing of digital mapping provider mapIT, and included telephonic interviews with 400 small and medium enterprise (SME) decision-makers and 111 corporate IT decision-makers.
According to the survey, 76% of local corporations and 38% of SMEs are spending more than 2% of their IT budgets on mapping services.
“The same proportion of SMEs spend more than R50 000 a year on digital mapping, while 79% of corporates have higher budgets – 22% of corporates spend more than R500 000 on digital mapping every year,” says WWW MD Arthur Goldstuck.
Goldstuck says that while for consumers digital mapping is essentially about getting directions, for businesses that is only the beginning.
The most common uses of digital mapping services among businesses include asset tracking (such as fleet management), vehicle tracking and recovery and navigation. The standout reasons for adoptions among both SMEs and corporates are security, efficiency and productivity.
The survey also found location-based marketing is growing significantly. Forty-one percent of corporations are using location-based marketing, with a further 15% intending to do so in 2013. A third of SMEs are also already making use of such services, while another 19% also plan to do so in 2013.
“We will see the saturation of the use of location-based marketing among local businesses in the coming years,” notes Goldstuck.
“SMEs usually lag behind corporations by several years when it comes to the adoption of new technologies. For SMEs to invest in new technologies, the business case has to be very clear.
“For example, when ADSL prices first started coming down, between 2003-2009 we saw a perfect ‘X’ of the fall of dial-up and the rise of ADSL. For almost any other form of technology, SMEs lag behind in terms of adoption. But here we see they are taking up location-based marketing at the same pace as corporate – it’s just one of those rare technologies.”
According to Goldstuck, another key finding was the extent to which budgets are growing for digital mapping services. “Two-thirds of large corporations and SMEs alike – 69% and 66%, respectively – intend to increase their spending on digital mapping services in 2013.”
According to the survey, the biggest barrier to adoption of these services among SMEs is a lack of knowledge about the tools, while for corporations there were no significant obstacles.
MapIT MD Etienne Louw says: “Digital mapping is proving to be the hidden secret weapon of South African business. The research underlines the extent to which large and small businesses alike depend on digital maps, not only for navigation and tracking, but also for efficiency, productivity and security.”
MAPCITE and Complexus Announce Partnership.
Complexus to grow customer base for MAPCITE’s leading Enterprise GIS / Location Intelligence Solution in South Africa and Sub-Saharan Africa.
MAPCITE is a location intelligence software company committed to helping organizations gain more insight from data, by repeatedly solving key problems for customers in the commercial, government and third sectors. MAPCITE and its products have earned a reputation for innovation, ease of use, speed, and the highest quality user experience. As a result of their innovation with the Microsoft stack, MAPCITE are now members of the prestigious Microsoft Biz Spark One community.
With a growing list of clients on the African Continent and demand growing for location intelligence solutions, the partnership with Complexus is part of MAPCITEs’ strategy to expand into Africa and help client’s extract maximum value from geographical tagged data. The MAPCITE product range takes the completely inexperienced "mapper" through simple to use and FREE applications, MAPCITE for Excel, through to the extremely powerful Web and On-Premises applications such as Microsoft SharePoint. For the more experienced Data and GIS user there are options for CRM BI Integration, Animated and Floor Plan Mapping, Specialist Mobile Phone Reporting Apps, Geo-Marketing and Massive Spatial Scalability plotting hundreds of millions of transactions in real time.
Nick Bradshaw, Director of Complexus, said: “We are really pleased to be representing MAPCITE in South Africa and wider Sub-Saharan Africa. It’s a perfect fit for our portfolio of tools that integrate with the Microsoft SharePoint platform. We see many applications for the MAPCITE product and when integrated with the customers’ existing SharePoint deployment it can add value on many levels such as collaboration and sharing of location based data in the retail sector for example, right through to visualising exploration and survey data in the oil & gas sector. Many clients in a diverse set of markets can benefit from using MAPCITE and we will be officially launching the product at SHARE 2013 conference, The Sandton Sun, Johannesburg, 11-13 March 2013”
MAPCITE commented, “Our partnership with Complexus reflects the growing demand we see in Africa for GIS / Location Intelligence applications. We already have a growing customer base in Africa and Complexus will help us service existing and new clients locally. We are delighted to be working with Nick Bradshaw, benefiting from his considerable expertise in building markets for world-class business applications, as well as his knowledge of the African market.”