Augmented Reality, Location Intelligence and GIS

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

Today most smartphones have the capability to support App’s that uses augmented reality (AR). AR is technology that superimposes digital information on whatever you're looking at through your phone's camera.

Imagine that you could point the camera, on your phone, at a line of shops and see the daily deals on offer within. Similarly pointing the camera at the ground to see the location and orientation of water and gas pipes buried under the ground, don’t dig there!

Not only are you be able to see hidden objects you also have access to their attributes, you'd be able to click and view schematics and historical data relating to that exact reference point.

Where this gets really exciting is the ability for a user to select the type of data they are seeing through the AR app via a simple taxonomy. Now we can serve up a whole plethora of data to users in real time and on the move. Using the MAPCITE technology puts AR capability into your hands “straight out of the box” and it’s here today.

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Augmented Reality
Information discovery and capture on the move

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